The challenge was to rebrand a personal YouTube channel to 'we are living proof', a ministry that seeks to and encourages others to be the hands and feet of Jesus Christ on earth.

We drew inspiration from John 20:26-29: “So he said to them, “Unless I see in His hands the print of the nails, and put my finger into the print of the nails, and put my hand into His side, I will not believe.” And after eight days His disciples were again inside, and Thomas with them. Jesus came, the doors being shut, and stood in the midst, and said, “Peace to you!” Then He said to Thomas, “Reach your finger here, and look at My hands; and reach your hand here, and put it into My side. Do not be unbelieving but believing.” 

From this passage came the core attributes to build upon, His hands. Once Thomas tangibly felt and saw the prints in Jesus’ hands, it became living proof to Him that He had risen from the dead. 

The resulting branding depicts life, nature, authenticity, organic design, and purity.